Free PR planning tool

Find the story beyond your announcement.

Share what your business is seeing. Get five starting angles that focus on a broader story, not a sales pitch.

Who this is for

For founders, entrepreneurs, and experts with something worth saying.

The PR Angle Planner helps you look beyond an announcement and identify the larger question, pattern, problem, or human experience that could interest a journalist or their audience. Be as detailed and specific as possible. The more context you provide about what you are seeing and what you can prove, the more focused and useful your results will be.

Your story material

Before you begin: Use complete thoughts, real examples, and specific details. Avoid one-word answers or broad statements.

Name the people affected, not just your industry.

A shift, recurring question, friction point, or surprising pattern works well.

Explain what makes the topic timely rather than an issue that could be discussed at any time.

A specific misconception can reveal your strongest point of view.

Include details you can explain clearly and verify before using them in a pitch.

Your working angles

Five ways into the story

Add your details to make these starting points specific.

A strong pitch needs a timely reason, a clear audience, and proof. Check each claim before you send it. These are planning prompts, not guaranteed media placements.

Keep building your visibility

You found your angle. Now turn it into a visibility plan.

Identifying the story is the first step. You still need to shape the message, confirm the timing, find the right journalists, and create a consistent visibility strategy.

Need ongoing guidance and community?

Join other entrepreneurs and experts who are learning how to communicate their value, strengthen their visibility, and approach PR with a clear plan.

Publicist in Your Pocket Membership

Need more personalized support?

Work with CNPR to refine your story, build your strategy, or prepare for media outreach.

Explore CNPR Services
Candice Nicole, CEO and Lead PR Strategist at Candice Nicole Public Relations

Created by Candice Nicole

Meet the Strategist Behind the Tool

Candice Nicole is the CEO and Lead PR Strategist at Candice Nicole Public Relations. With 19 years of experience, she helps entrepreneurs, founders, and experts turn their ideas and expertise into clear stories that connect with the right audiences.